TARGET WORD PR

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I have worked in PR for the motor industry, music industry, education, property and a variety of trade magazines.

My speciality is creative, targeted PR writing for press releases, editorial copy, web content, finding newsworthy stories and creating feature articles.


what I do

PR is as an independent process; no matter what your line of business, organisation, campaign or event, I will carefully learn your background to find the newsworthy story. With the right focus and words, I can help create awareness where you need it, get media coverage and move your business forward. 

I love new projects and challenges, so please contact me to discuss your needs, find out what I can offer you and unleash the power of target words for:

Press Releases (media liaising and targeting)

Feature articles

Web content

Copy writing and editing

Interview training and preparation


Fiona proved to be a great benefit to us in generating awareness via media coverage and focused strategies to assist in the acquisition of Aston Martin servicing customers to our new business. This assisted us greatly in establishing ourselves as the first standalone authorised Aston Martin outlet globally. Fiona also helped further with the building of our client base and in particular for Jaguar and Land Rover, by using marketing campaigns that aided with the production of a fresh and innovative idea to deal with the theft of exposed spare wheels from Land Rover products, which was costing some of our clients greatly. During our time working with Fiona, we also saw a considerable increase in accessory sales due in part to her effective marketing that not only recognised gaps in the market area but also seasonal accessories that surrounding competitors were missing out on. We found that every target we set for Fiona, she was able to not only rise to but exceed it. We would highly recommend Fiona – she is fantastic to work with, possesses a passion for your business, has a quick understanding of any brief you set and most importantly is highly motivated to get great results
— Kris Hodge, Head of Business, North One Service Centre, London www.northoneservice.co.uk

EXPERIENCE

Alongside music, I have worked in PR for 20 years. I qualified in PR and Marketing as a member of the Irish Institute of Public Relations, with the Irish Academy of PR at University College Dublin.

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CONTACT

Please drop me an email or call me to discuss your project

E: fionawight@hotmail.com T: 07999 639 716